1 00:00:00,000 --> 00:00:01,680 Your highest-ROI marketing asset is 2 00:00:01,680 --> 00:00:04,033 sitting in your CRM right now. It's 3 00:00:04,033 --> 00:00:06,385 not a Facebook ad. It's not a 4 00:00:06,385 --> 00:00:08,738 Google review. It's the list of students 5 00:00:08,738 --> 00:00:11,090 who quit six months ago and never 6 00:00:11,090 --> 00:00:12,434 heard from you again. 7 00:00:12,434 --> 00:00:14,519 Most studios put everything into chasing 8 00:00:14,519 --> 00:00:16,603 brand-new leads. Cold leads who don't 9 00:00:16,603 --> 00:00:19,035 know you, don't trust you, and don't 10 00:00:19,035 --> 00:00:21,120 believe you yet. But somebody who 11 00:00:21,120 --> 00:00:23,552 already trained with you for a year? 12 00:00:23,552 --> 00:00:25,984 They've earned a belt with your name 13 00:00:25,984 --> 00:00:28,416 on it. Their kid still asks about 14 00:00:28,416 --> 00:00:30,501 their old sensei. They didn't leave 15 00:00:30,501 --> 00:00:32,933 because you were bad — life just 16 00:00:32,933 --> 00:00:33,280 happened. 17 00:00:33,280 --> 00:00:35,991 Here's the math nobody talks about. A 18 00:00:35,991 --> 00:00:38,315 returning student converts at five to 19 00:00:38,315 --> 00:00:41,027 ten times the rate of a cold 20 00:00:41,027 --> 00:00:43,738 lead. They already know your style. They 21 00:00:43,738 --> 00:00:46,449 already trust you. And they cost you 22 00:00:46,449 --> 00:00:49,161 nothing to acquire — they're already in 23 00:00:49,161 --> 00:00:51,872 your system. But most studios spend zero 24 00:00:51,872 --> 00:00:54,583 effort on them and thousands on Facebook 25 00:00:54,583 --> 00:00:55,745 ads chasing strangers. 26 00:00:55,745 --> 00:00:58,295 I'm Nora, and I run PGM Agency. 27 00:00:58,295 --> 00:01:00,845 Here's what we install. We pull your 28 00:01:00,845 --> 00:01:03,031 former-student list out of your system. 29 00:01:03,031 --> 00:01:05,580 We send them one warm, honest message 30 00:01:05,580 --> 00:01:08,130 — no discount gimmick, just "we noticed 31 00:01:08,130 --> 00:01:10,680 you stopped coming, we'd love to have 32 00:01:10,680 --> 00:01:13,230 you back, here's a no-pressure way to 33 00:01:13,230 --> 00:01:15,780 come check us out." Three to eight 34 00:01:15,780 --> 00:01:18,330 percent come back in the first month. 35 00:01:18,330 --> 00:01:20,515 Not because of marketing magic. Because 36 00:01:20,515 --> 00:01:21,972 somebody finally reached out. 37 00:01:21,972 --> 00:01:24,305 We only work with one studio per 38 00:01:24,305 --> 00:01:26,637 discipline in your area. So if we 39 00:01:26,637 --> 00:01:28,970 take you on, we'll never help your 40 00:01:28,970 --> 00:01:30,636 competitor. We don't disappear after 41 00:01:30,636 --> 00:01:32,968 setup — we manage the system, we 42 00:01:32,968 --> 00:01:35,300 tune the messages, and most studios are 43 00:01:35,300 --> 00:01:36,967 running it inside two weeks. 44 00:01:36,967 --> 00:01:39,281 Book a free fifteen-minute fit call. 45 00:01:39,281 --> 00:01:41,596 I'll look at your former-student list 46 00:01:41,596 --> 00:01:44,297 with you and tell you what I'd 47 00:01:44,297 --> 00:01:46,998 send. If it's not a fit, I'll 48 00:01:46,998 --> 00:01:49,698 tell you straight. No hard sell. Just 49 00:01:49,698 --> 00:01:52,013 tap the button below this video.